It is hard to deny the proven significance of competitive analysis while you strive to solidify your foothold in online world. However, the stride takes a low dip when one comes across industries where competition plays no role in success and there is no point of copying link profile of some other company. Can Website analysis service be of any use in that case? Unfortunately, they wouldn’t unless your core focus is on seeing how various industries are linked with each other.
You may not have noticed, but there are several small niches where
sites get an edge without depending on link-building process or search engine
optimization. Your Monthly SEO package may seem a futile thing under one such scenario. It is both fun and a
challenge to start with any such campaign where blueprints need to be designed
from scratch without using regular SEO tools. Here, your main target would be
to attain a place among top ten links offered by Google with twenty or lesser
linking domains. This needs hell lot of thinking capacity and imagination.
Your best option in this case would be to start by reading the site
carefully. It seems like a useless point but you got to start from somewhere.
If the site doesn’t offers enough content, then move over to its competitors
site and see what all they have to say. It may give you a fair idea about what
kind of people you are dealing with and what are the dynamics of this market
niche. It will answer a lot fo question and would provide you a starting point.
Next, you need to prepare a list of question like what kind of industries avail
services/product of your client and what can be solid alternative to it. You
need to have a plan that offers solution for all possible questions and
obstacles in terms of promotion.
And lastly, you need to work on effectivity of content. When normal
SEO tools don’t work, you need to come up with strong content that hits the
right spot with reader. This strategy is emphasized even by the SEO companies
that work on usual marketing mediums, you need to stay one step ahead of them.
Almost every SEO
company in USA
would agree that if you need to lead the search results you need to work on
your content irrespective of quality and quantity of tech tools used. Turn all
information related to your client’s site into a different format like that of
an algorithm chart or a FAQ page or some graphical blog. Even if you are going
to build some links, it would help in offering a strong tool other than a
simple home page.
Originally published By W3era: https://www.w3era.com/carry-link-building-process-competitive-analysis-yields-nil-results.htm
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