Wednesday, 31 May 2017
How W3ERA is helping clients achieve higher rankings through new and improved SEO tools | W3era Technologies
How W3ERA is helping clients achieve higher rankings through new and improved SEO tools | W3era Technologies: W3ERA - a blowming digital marketing company has revamped its digital SEO tools suite to match the changing algorithms of Google Panda and Penguin.
Monday, 29 May 2017
How to Do an SEO Audit for a WordPress Site?
SEO Audit is like a scan process of your files within a specific period. It will unfold the viruses or bugs so that you can wipe them out for the smoother operation of your laptop.
AND
SEO Audit is like updating your WhatsApp after a regular span. With every new update, some new features are added to it to take its functioning to the next level.
Guessing...why the SEO Audit is being defined in such a dramatic way???
As a matter of fact, if you are a tech geek (I think you are!), then you will understand even after traversing the title. On the flip side, if a newbie in the digital sphere will land on this page, he/she won’t be able to have an idea with just a single glance. And, everyone knows the “WhatsApp” and the “Laptop” easily.
Now, if you wish to dive technically, then swallow what is an SEO Audit, here...?
Definition of SEO Audit
An SEO Audit is a process to analyze the entire website, whether it is search engine friendly or not. Does it comply with all the guidelines and pointers of the search engine?
Basically, an SEO analysis embraces two key marking points:
1. Detect the flaws & errors and scratch them out
2. Add more productive & modern attributes
This is a general definition, but if we look with the reference of a WordPress website, then the process will remain the same, just some figures differ. A WordPress is a free and open source CMS that is used to create different websites. Just need to select the right code, right template, and right database, a full-fledged website will be ready. But, after the creation of the website, it has been mandatory to perform an SEO audit to get acknowledged with the current status of the site in the eyes of Google.
Don’t take it lightly! A comprehensive SEO Audit will take your WordPress site from level ‘0’ to level ‘10’- from rank 25 to 1-10...! And, who doesn’t want their business to reach top 10 within the same niche? Thus, hereby, we have come up with a process that is easy to implement.
How to Perform your SEO Audit?
As it is the digital landscape of tech nuts, first let us know some tools for the analysis of your WordPress website. Well, a WordPress developer can’t overlook the Yoast SEO plugin. It is also a versatile tool that conducts a thorough assessment of a website- title, meta description, meta keywords, and many other factors.
Apart from this one-step solution, there are other SEO tools also that monitor the complete WordPress website and help you to take out the appropriate signals.
1) Screaming Frog Spider Tool:
SEO Audit is like updating your WhatsApp after a regular span. With every new update, some new features are added to it to take its functioning to the next level.
Guessing...why the SEO Audit is being defined in such a dramatic way???
As a matter of fact, if you are a tech geek (I think you are!), then you will understand even after traversing the title. On the flip side, if a newbie in the digital sphere will land on this page, he/she won’t be able to have an idea with just a single glance. And, everyone knows the “WhatsApp” and the “Laptop” easily.
Now, if you wish to dive technically, then swallow what is an SEO Audit, here...?
Definition of SEO Audit
An SEO Audit is a process to analyze the entire website, whether it is search engine friendly or not. Does it comply with all the guidelines and pointers of the search engine?
Basically, an SEO analysis embraces two key marking points:
1. Detect the flaws & errors and scratch them out
2. Add more productive & modern attributes
This is a general definition, but if we look with the reference of a WordPress website, then the process will remain the same, just some figures differ. A WordPress is a free and open source CMS that is used to create different websites. Just need to select the right code, right template, and right database, a full-fledged website will be ready. But, after the creation of the website, it has been mandatory to perform an SEO audit to get acknowledged with the current status of the site in the eyes of Google.
Don’t take it lightly! A comprehensive SEO Audit will take your WordPress site from level ‘0’ to level ‘10’- from rank 25 to 1-10...! And, who doesn’t want their business to reach top 10 within the same niche? Thus, hereby, we have come up with a process that is easy to implement.
How to Perform your SEO Audit?
As it is the digital landscape of tech nuts, first let us know some tools for the analysis of your WordPress website. Well, a WordPress developer can’t overlook the Yoast SEO plugin. It is also a versatile tool that conducts a thorough assessment of a website- title, meta description, meta keywords, and many other factors.
Apart from this one-step solution, there are other SEO tools also that monitor the complete WordPress website and help you to take out the appropriate signals.
1) Screaming Frog Spider Tool:
This tool scans certain parameters- content, images, tags, URLs, titles, sitemaps, and other errors. But, it does require Java to run on your WordPress site.
2) Google Analytics:
It itself embraces Google. This tool is an unexampled weapon to scrutinize your entire WordPress website meticulously. It won’t leave any stone unturned.
3) Moz Crawl Test:
Moz- an eminent name in SEO sphere. It will help you out to identify the glitches and bugs; and eventually fixes it proficiently. If you wish, you can get the opportunity to procure the advantage of the weekly reports with all relevant data.
4) BuzzSumo:
This tool is associated with the evaluation of the content. It will overlook the entire content with respect to a particular corporate zone or the influencers.
5) SEMrush:
It is a vital element of the core technical SEO sphere. It will trace the backlinks, keyword research & ranking, etc. Even, it will get you acquainted with the competitors’ tactics also.
These tools belong to this current world, which is marching forward with the rabbit’s pace. But, what is happening with your WordPress website? What are the elements affected with the SEO audit?
Let’s find out...
Fundamentals of a WordPress Website in SEO Audit
- Meta Title and Description
The audit process will check the title and the description. Consider these two points as the imperative parts of the WordPress website. They should adhere to the guidelines of Google, else the position will lower down definitely.
- URLs
The URLs should be short and purely customer-friendly in order to get the positive response and in favor of the website. The bonus point is the presence of the keyword in it.
- HTML
If you adopt a modern and top-notch WordPress theme for your site, then it is okay! On the other mark, it needs to be traversed effectively.
- Keywords
These are the roots of the website tree. If the roots are rigid, then you will get a good fruit (rank). These are the terminologies that a layman uses to search you out. Here, you can relax. Yoast plugin will take its charge. But, it will surely point out, if the keywords will repeat.
- Content
Content is a King. So, it should be unique, creative, and infused with the proper set of the keywords. Yoast plugin has the potential to check out this parameter. But, still, there is no harm to be aware of the content.
- Images and Tags
The images and the tags hold an indispensable position in HTML. One of the tags- ALT tag- it should comprise of the keywords and a short description. You can use the image plug-in on your WordPress site.
- Errors and Bugs
Your Google Search Console account crawls your website and unmasks the hidden technical errors. Make great use of the “404 error” and optimize your website effectively. Redirect the URLs to the page with the relevant information.
How’s the article? Does it sufficient to answer your queries about the SEO audit of your WordPress website? Feel free to share your thoughts with us...
Originally Published By W3era: https://www.w3era.com/seo-audit-wordpress-site.htm
16 Killer Ideas to get most powerful backlinks to raise traffic
1. Create finest content: The Skyscraper Technique: Content Marketing for Link Builders
3-Steps to Use the Skyscraper Technique”
• Find Proven Linkable Assets.
• Make Something Even Better.
• Reach Out to The Right People.
Now it’s your turn to Try It.
2. Construct Links from Broken Links:
On the off chance that an asset from an indistinguishable specialty from you leaves business or just moves to an alternate URL, quick activity can gain you a couple joins. Be that as it may, just if your own site is a commendable substitution.
On the off chance that you happen to discover a site with at least one broken connections, and on the off chance that it makes sense for its proprietor to connection to your substance rather (as such, if it's pertinent substance), then you should attempt and connect with that individual in an email. Rarely will they simply leave the broken connection be. More probable, they'll put the connection you've given as a token of appreciation.
3. Bought something, Write a Testimonial:
You can procure a simple backlink by leaving a client Testimonial on an organization's site. It couldn't be any more obvious, all organizations with items or administrations to offer cherish flaunting their client Testimonial.
4. Claim every link Rightfully which is Yours:
On the off chance that somebody specifies your name, your business name, or your site on the web, then you'll likely need them to connection to you to. Google Alerts makes it simple to monitor your notices by means of email or RSS.
5. Build a extraordinary Infographic and Share It:
Infographics are shareable, lilnkable and evergreen assets. With the help of infographics it’s easier to explain complex data, facts and figure through visual form.
6. Write guest post for other theme based sites:
Guest posting on other sites is five times as valuable as creating new content on your own site. Guest posting growing your blog readership and platform.
7. Meet a Thought Leader or Get Interviewed:
Talking with others—particularly group interviews—can possibly win many connections yet far less leads. Getting met acquires you one connection however many leads. In case you're fresher in a space, assemble your group and notoriety by talking others. On the off chance that you've been in the space longer this does not give you the "right" to be interviewed, but rather you will have a superior shot of landing meetings through effort.
8. Trade your product for blogger views:
On the off chance that you offer your own particular item and you aren't excessively miserly, it's a smart thought to trade what you deliver for an review with a connection. In any case, there's a find: requesting review and connections as a byproduct of things is an infringement of Google's Webmaster Guidelines. That is the reason you'll need to word your email precisely. You need to offer the blogger your product for free and let them make sense of the rest. No direct
9. Ask For a favors for links in return:
In independent work, once your job is done and your customer is glad, it’s reasonable for request credit (favor). For instance "a site is outlined by anderson from andersondesigner.com" is a victory. Build links while building your relationships.
10. Come to HARO (help a reporter out):
HARO is one of the most ideal approach to get killer backlink. HARO gives journalists a database of souces for up and coming stories. By joining as a source and answering to a journalists demand, you can get another backlink and some great reputation for your name.
11. Launch a Scholarship Campaign:
You can help a college and its understudies by making a scholarship. Doing as such will bring about an inbound connection on an .edu domain.
12. Promote Your Site by Holding a Contest:
A decent approach to inhale new life into your site is to hold a contest. Your brand gets a lift to reputation, and your intended audience is engaged with riotous contending.
13. Put Viral Content on Your Site:
Take advantages by creating your own viral content.
14. Speak at Events and Meetups:
When you talk before a group amid an occasion. This is one of the best and most straight forward methods for third party referencing. For extra connection and movement , you can inform any bloggers you know concerning occasion and inquire as to whether conceivable.
15. Recommend Your Content for a Link Round-Up:
A link roundup is an excellent way to get traffic and valuable backlinks. The keys to promoting your content via roundups:
• Write stellar content
• Build relationships with the publishing bloggers
• Only alert them to your best posts
16. Competitor Backlink:
Competitors are a gold-mine of backlinks, There you will found number of backlinks and strength or weekness of your competitor.
About The Author: Emily Smith is a Seo specialist with 9+ years experience in Seo. In Seo she enjoys Content writing and strategy planning the most. currently she is writing on how to choose Seo Packages and link building tips.
Originally Published by W3era: https://www.w3era.com/16-killer-ideas-get-powerful-backlinks-raise-traffic.htm
3-Steps to Use the Skyscraper Technique”
• Find Proven Linkable Assets.
• Make Something Even Better.
• Reach Out to The Right People.
Now it’s your turn to Try It.
2. Construct Links from Broken Links:
On the off chance that an asset from an indistinguishable specialty from you leaves business or just moves to an alternate URL, quick activity can gain you a couple joins. Be that as it may, just if your own site is a commendable substitution.
On the off chance that you happen to discover a site with at least one broken connections, and on the off chance that it makes sense for its proprietor to connection to your substance rather (as such, if it's pertinent substance), then you should attempt and connect with that individual in an email. Rarely will they simply leave the broken connection be. More probable, they'll put the connection you've given as a token of appreciation.
3. Bought something, Write a Testimonial:
You can procure a simple backlink by leaving a client Testimonial on an organization's site. It couldn't be any more obvious, all organizations with items or administrations to offer cherish flaunting their client Testimonial.
4. Claim every link Rightfully which is Yours:
On the off chance that somebody specifies your name, your business name, or your site on the web, then you'll likely need them to connection to you to. Google Alerts makes it simple to monitor your notices by means of email or RSS.
5. Build a extraordinary Infographic and Share It:
Infographics are shareable, lilnkable and evergreen assets. With the help of infographics it’s easier to explain complex data, facts and figure through visual form.
6. Write guest post for other theme based sites:
Guest posting on other sites is five times as valuable as creating new content on your own site. Guest posting growing your blog readership and platform.
7. Meet a Thought Leader or Get Interviewed:
Talking with others—particularly group interviews—can possibly win many connections yet far less leads. Getting met acquires you one connection however many leads. In case you're fresher in a space, assemble your group and notoriety by talking others. On the off chance that you've been in the space longer this does not give you the "right" to be interviewed, but rather you will have a superior shot of landing meetings through effort.
8. Trade your product for blogger views:
On the off chance that you offer your own particular item and you aren't excessively miserly, it's a smart thought to trade what you deliver for an review with a connection. In any case, there's a find: requesting review and connections as a byproduct of things is an infringement of Google's Webmaster Guidelines. That is the reason you'll need to word your email precisely. You need to offer the blogger your product for free and let them make sense of the rest. No direct
9. Ask For a favors for links in return:
In independent work, once your job is done and your customer is glad, it’s reasonable for request credit (favor). For instance "a site is outlined by anderson from andersondesigner.com" is a victory. Build links while building your relationships.
10. Come to HARO (help a reporter out):
HARO is one of the most ideal approach to get killer backlink. HARO gives journalists a database of souces for up and coming stories. By joining as a source and answering to a journalists demand, you can get another backlink and some great reputation for your name.
11. Launch a Scholarship Campaign:
You can help a college and its understudies by making a scholarship. Doing as such will bring about an inbound connection on an .edu domain.
12. Promote Your Site by Holding a Contest:
A decent approach to inhale new life into your site is to hold a contest. Your brand gets a lift to reputation, and your intended audience is engaged with riotous contending.
13. Put Viral Content on Your Site:
Take advantages by creating your own viral content.
14. Speak at Events and Meetups:
When you talk before a group amid an occasion. This is one of the best and most straight forward methods for third party referencing. For extra connection and movement , you can inform any bloggers you know concerning occasion and inquire as to whether conceivable.
15. Recommend Your Content for a Link Round-Up:
A link roundup is an excellent way to get traffic and valuable backlinks. The keys to promoting your content via roundups:
• Write stellar content
• Build relationships with the publishing bloggers
• Only alert them to your best posts
16. Competitor Backlink:
Competitors are a gold-mine of backlinks, There you will found number of backlinks and strength or weekness of your competitor.
About The Author: Emily Smith is a Seo specialist with 9+ years experience in Seo. In Seo she enjoys Content writing and strategy planning the most. currently she is writing on how to choose Seo Packages and link building tips.
Originally Published by W3era: https://www.w3era.com/16-killer-ideas-get-powerful-backlinks-raise-traffic.htm
Wednesday, 24 May 2017
How to make money with affiliate marketing
Topic cover in this Article:
1. How Does Affiliate Marketing Work?
2. How to become an Affiliate? (Affiliate networks and self hosted Affiliate programs)
3. How I make money with Affiliate Marketing ($ 1,000+ per month)
How Does Affiliate Marketing Work?
Affiliate Marketing: An Internet-based system where you (as an affiliate) get paid for referring sales or customers to another business
How to become an Affiliate?
• Look for Affiliate link in home page
• Join affiliate networks (cj, impact radius)
• Apply to become an affiliate with companies (Some have hiddens programs)
• Have a well known blog and let people reach out to you (my method!)
Top Affiliate networks
Some Inspiration:
• How people make huge money from Commission Junction
Next Action Steps:
• Look for the top affiliate programs and networks and join them
• Start a niche website to get approvals in place (email a request for approval)
• Make your first sale!
If you are looking for to start a new website or a new blog we can build a full functional affiliate website for you, beside this we can help you in website analysis as well to make it more user and SEO friendly so that you can get more visitors and make MORE MONEY!!!
Originally Published by W3era: https://www.w3era.com/website-analysis.htm
1. How Does Affiliate Marketing Work?
2. How to become an Affiliate? (Affiliate networks and self hosted Affiliate programs)
3. How I make money with Affiliate Marketing ($ 1,000+ per month)
How Does Affiliate Marketing Work?
Affiliate Marketing: An Internet-based system where you (as an affiliate) get paid for referring sales or customers to another business
How to become an Affiliate?
• Look for Affiliate link in home page
• Join affiliate networks (cj, impact radius)
• Apply to become an affiliate with companies (Some have hiddens programs)
• Have a well known blog and let people reach out to you (my method!)
Top Affiliate networks
Some Inspiration:
• How people make huge money from Commission Junction
Next Action Steps:
• Look for the top affiliate programs and networks and join them
• Start a niche website to get approvals in place (email a request for approval)
• Make your first sale!
If you are looking for to start a new website or a new blog we can build a full functional affiliate website for you, beside this we can help you in website analysis as well to make it more user and SEO friendly so that you can get more visitors and make MORE MONEY!!!
Originally Published by W3era: https://www.w3era.com/website-analysis.htm
Tuesday, 23 May 2017
Top 7 SEO Tools For Complete Website Analysis
The website
analysis is a pivotal concept of the SEO sphere. If the website comprises any
technical or non-technical error, then it will definitely hamper its visibility
and ranking. But, performing a proper site evaluation will help a digital
marketer to discover good things, flaws, and the lacking stuff about the
website.
In
fact, many digital companies won’t quote a price for SEO till they have carried
out the head to toe website analysis. And, it is necessary also to hold the
robust stand on the SERP (search engine result page). Basically, there are
three primary reasons:
ü
Each
website is different.
ü
You
can’t understand what is happening with just a single glance.
ü
Investing
time in a site will help you out to plan a good SEO strategy.
With
the hike in SEO techniques, now, it is not much difficult to find the right
tools to monitor the entire website. Here is a list of 7 SEO tools that will
highlight the important SEO metrics.
1.
SEO Quake:
It is one of the
effective weapons associated with SEMRush. You can use its add-on (Chrome and
Mozilla) with or without SEMRush. Count it as a tool to audit the complete web
page or website in terms of SEO ranking. And, as a mobile version, it is only
able to give a full report, named as- Page SEO Audit Report.
2.
IP Checker:
Using this tool, the digital geek will be
able to detect the source of a particular website. It will tell him about the
details- from which server it is operating, website, domain, and IP (internet protocol)
address. And, hence, it is easy to identify the difference between the scam and
ethical stuff. Google counts it as an imperative factor in SEO analysis.
3.
Google Cache Checker:
Technically, Google bots crawl a
particular website and save an indexed copy in the cache. The Google cache
checker allows you to monitor whether Google indexes your site or not. Plus, it
also states the last time when the content is altered. In brief, it will help a
lot in checking the status of a website in the eyes of Google.
4.
Keywords Research Tools:
The application of this tool is to make
the keywords at the initial stage of the project analysis. This tool will help
you to form the keywords with respect to Google and the ranking factor.
Keywords are the crucial pieces of the puzzle to make your website cognized in
the market.
5.
SEMRush:
One can’t overlook this SEO tool. Many
renowned digital marketers trust it blindly. This is one of the compelling
tools that let you know about the nuts and bolts of a particular website. This
tool searches the valuable keywords, tracks the keywords, creates the creative
content, and optimizes the entire website.
6.
Ahref:
Ahref is a
renowned tool-set to analyze the backlinks of a specific website. It plays a
very significant role in uncovering certain facts and figures of a website,
such as- backlinks, traffic directed towards a website, its competitors, etc.
In short, this strong SEO weapon traverses the entire site comprehensively.
7.
Bulk DA Checker:
Count up to approx 200 URLs to check out
the domain authority of many websites. The digital guys are smart and the
Google becomes smarter. Bulk DA Checker will traverse each URL to figure out the website. But, this tool
will make the work smoother for the digital marketers to evaluate DA, devoid of
any irritating Captcha.
Wrapping
Up
If
you are a digital techie and seeking the best SEO tools to monitor your
website, then these weapons will certainly guide you better if you are
well-versed with these tool then you can run a web analysis easily, If are not,
then our Website analysis service will undoubtedly POWERCHARGE your SEO campaign.
Originally Published by W3era https://www.w3era.com/top-7-seo-tools-complete-website-analysis.htm
Monday, 22 May 2017
How An Ideal SEO Package Can Help You Getting Maximum Exposure
SEO plays an important role in achieving top rankings for your business and brings targeted customers.
As the entire gamut of the SEO services is very large, you must choose a set of features and make your own package.
Though, there is no disadvantage in choosing the complete on-page and off-page package.
However, with the changing digital landscape, it is very important to concentrate on a specific set of SEO features that can benefit your business and provide maximum exposure.
# 1 - Know Your Consumer
Before taking up your SEO packages, you must know your customer in advance. It is important to get a free/paid consultation from an SEO/Market Research expert to understand the digital footprints of your customer from a competitor point of view.
You can also send surveys to a large customer base and interact with people offline through a small event.
With a plethora of information, you will know the off-page areas to target which can get you maximum exposure.
# 2 - Concentrate On Mandatory Features
Every SEO package will contain a certain set of mandatory features which needs to be implemented to pass the Google guidelines and engage the consumer to become a loyal client.
It includes keyword analysis, preliminary SEO audit, competitor analysis reports, website performance check, duplicate content, meta tags optimization, internal linking structure, URL rewriting, anchor/heading tag optimization, search engine submission, Google map updation, site submission, and social media profile creation.
Your site must be optimized for above mandatory features (and a few more).
The most important element is that the site must be consistent and the content/sections must properly explain each and every aspect.
Every page of the site must be self-explanatory to the customer. The user interface must be friendly and engage the customer.
You can use your market research data and the above features to create an SEO friendly site which can attract search engine ranking and also engage the customers.
As the gamut of off-page SEO package features can go on, you must take basic SMO profile feature to create your social media profile, upload necessary images and infographics to match with the website branding. You can start by posting a weekly or bi-weekly post on your social media pages.
# 3 - Mobile Responsive
As per the new Google requirements, your site must be responsive to mobile devices.
Hence, it is important to ensure the SEO package contain optimizing your site from both responsive and latest Google guidelines in mind.
# 4 - Link Building
High-quality link building indicates that your site is very popular in your business network.
It is important to have a monthly link building task to add new links and maintain the existing links also.
Points To Ponder
To conclude, it is important to hire an on-page and marketing research expert to help you in the creation of a fully optimized site/social media profile page and customer footfalls data tasks.
Further, you can choose the off-page SEO package accordingly keeping your budget, profits, digital marketing trends, and customer’s digital footprints in mind.
Originally published by W3era: https://www.w3era.com/seo-packages.htm
As the entire gamut of the SEO services is very large, you must choose a set of features and make your own package.
Though, there is no disadvantage in choosing the complete on-page and off-page package.
However, with the changing digital landscape, it is very important to concentrate on a specific set of SEO features that can benefit your business and provide maximum exposure.
# 1 - Know Your Consumer
Before taking up your SEO packages, you must know your customer in advance. It is important to get a free/paid consultation from an SEO/Market Research expert to understand the digital footprints of your customer from a competitor point of view.
You can also send surveys to a large customer base and interact with people offline through a small event.
With a plethora of information, you will know the off-page areas to target which can get you maximum exposure.
# 2 - Concentrate On Mandatory Features
Every SEO package will contain a certain set of mandatory features which needs to be implemented to pass the Google guidelines and engage the consumer to become a loyal client.
It includes keyword analysis, preliminary SEO audit, competitor analysis reports, website performance check, duplicate content, meta tags optimization, internal linking structure, URL rewriting, anchor/heading tag optimization, search engine submission, Google map updation, site submission, and social media profile creation.
Your site must be optimized for above mandatory features (and a few more).
The most important element is that the site must be consistent and the content/sections must properly explain each and every aspect.
Every page of the site must be self-explanatory to the customer. The user interface must be friendly and engage the customer.
You can use your market research data and the above features to create an SEO friendly site which can attract search engine ranking and also engage the customers.
As the gamut of off-page SEO package features can go on, you must take basic SMO profile feature to create your social media profile, upload necessary images and infographics to match with the website branding. You can start by posting a weekly or bi-weekly post on your social media pages.
# 3 - Mobile Responsive
As per the new Google requirements, your site must be responsive to mobile devices.
Hence, it is important to ensure the SEO package contain optimizing your site from both responsive and latest Google guidelines in mind.
# 4 - Link Building
High-quality link building indicates that your site is very popular in your business network.
It is important to have a monthly link building task to add new links and maintain the existing links also.
Points To Ponder
To conclude, it is important to hire an on-page and marketing research expert to help you in the creation of a fully optimized site/social media profile page and customer footfalls data tasks.
Further, you can choose the off-page SEO package accordingly keeping your budget, profits, digital marketing trends, and customer’s digital footprints in mind.
Originally published by W3era: https://www.w3era.com/seo-packages.htm
Sunday, 21 May 2017
The Most Crucial Factors that will Influence on your Organic Traffic
Digital marketing companies specifically who deal with the SEO know very well about the fluctuation of organic traffic, for this an SEO practitioner has to reach to the root cause of why fluctuation is arising.
Organic traffic is major challenges for the digital marketing agencies and an individual who run their own business and website. Organic searches are unlike paid advertising, it is more challenging for them to investigate regarding downfall in traffic and conversion. There are having some observable places where you can saw the insight for the searches, but there are having other factors that can be hardly measured. There are having the list of issues from primary to advance which is becoming out of control, here is a list of that major factors for those who are diagnosing the fluctuation of organic traffic in the search engine result page. The analyst has to examine both internal and external factors to reach the root of the problem.
Some of the basic issues which are considered as minor problem for fluctuation, these issues are:-
Pages aren’t indexed: – Perform the quick search by using the syntax “site:mywebsite.com” name to make sure that your pages are indexed or not properly. After putting this syntax you can see the list of pages display in the SERP, there if you find any critical pages which are indexed then instantly check your robots.txt file and make sure that you have blocked that important pages or not in directories. If everything is fine then check the individual pages by using the tag “”.
Traffic Factors
Bots and Spiders in Google Analytics: – Bots and spiders are automated software, these bots seekers content over the internet and within individual web pages. These are also called crawlers and robots; bots are entering through the home page and flow throughout your site navigation. It is needed to exclude all bots and spiders in the Google Analytics, for safe yourself from inflated traffic. It is best to create a custom dimension for filtering out bots, for this, you can apply for generic bot filter.
Latest Update of Site: – Recent site updates also cause the downfall in traffic, if have recently modified your website by removing some pages, adding pages and resetting the navigation after this alteration it is expected to see some decline in the traffic. After reconstructing your website, Google must re-crawl and re-index these pages, then obvious that your website has to suffer from downfall for few weeks. It is the suggestion that if you have changed your URL structure and removed the pages from your website then important to have 301 redirect strategies in the place to defend link impartiality & stay away from traffic/ranking drop.
Confusion in URL Structure: – URL structure is also caused for ranking drop, if you are website is not having a clearly defined keyword map in the page will take to trouble, if two or more pages are optimized for the same keyword then traffic will fluctuate, it will cause pages race with each other in the SERP. Even if you have used the same keywords in the title of two pages it will show reduce the traffic the ranking of the page. Also, take care of URL structure if keywords found in two URL then you will see the sudden fall down in traffic.
It is suggested to use a keyword tracking tool, you can watch the breakdown happening and which URL Google is choosing to rank for the specific keyword. With less time you can get a better solution to come out from the issues like traffic and ranking decline.
The above are some minor factors which influence the drop in traffic, soon we will come with major or advanced issues influence for ranking drop.
If You Want Powerful Presence On Social Media We Can Help You Out There To Optimize Your Facebook Page. Check Out The SEO Packages To Get The Job Done As Per As Your Requirement.
Originally Published By W3era : https://www.w3era.com/blog/the-most-crucial-factors-that-will-influence-on-your-organic-traffic
Organic traffic is major challenges for the digital marketing agencies and an individual who run their own business and website. Organic searches are unlike paid advertising, it is more challenging for them to investigate regarding downfall in traffic and conversion. There are having some observable places where you can saw the insight for the searches, but there are having other factors that can be hardly measured. There are having the list of issues from primary to advance which is becoming out of control, here is a list of that major factors for those who are diagnosing the fluctuation of organic traffic in the search engine result page. The analyst has to examine both internal and external factors to reach the root of the problem.
Some of the basic issues which are considered as minor problem for fluctuation, these issues are:-
Pages aren’t indexed: – Perform the quick search by using the syntax “site:mywebsite.com” name to make sure that your pages are indexed or not properly. After putting this syntax you can see the list of pages display in the SERP, there if you find any critical pages which are indexed then instantly check your robots.txt file and make sure that you have blocked that important pages or not in directories. If everything is fine then check the individual pages by using the tag “”.
Traffic Factors
Bots and Spiders in Google Analytics: – Bots and spiders are automated software, these bots seekers content over the internet and within individual web pages. These are also called crawlers and robots; bots are entering through the home page and flow throughout your site navigation. It is needed to exclude all bots and spiders in the Google Analytics, for safe yourself from inflated traffic. It is best to create a custom dimension for filtering out bots, for this, you can apply for generic bot filter.
Latest Update of Site: – Recent site updates also cause the downfall in traffic, if have recently modified your website by removing some pages, adding pages and resetting the navigation after this alteration it is expected to see some decline in the traffic. After reconstructing your website, Google must re-crawl and re-index these pages, then obvious that your website has to suffer from downfall for few weeks. It is the suggestion that if you have changed your URL structure and removed the pages from your website then important to have 301 redirect strategies in the place to defend link impartiality & stay away from traffic/ranking drop.
Confusion in URL Structure: – URL structure is also caused for ranking drop, if you are website is not having a clearly defined keyword map in the page will take to trouble, if two or more pages are optimized for the same keyword then traffic will fluctuate, it will cause pages race with each other in the SERP. Even if you have used the same keywords in the title of two pages it will show reduce the traffic the ranking of the page. Also, take care of URL structure if keywords found in two URL then you will see the sudden fall down in traffic.
It is suggested to use a keyword tracking tool, you can watch the breakdown happening and which URL Google is choosing to rank for the specific keyword. With less time you can get a better solution to come out from the issues like traffic and ranking decline.
The above are some minor factors which influence the drop in traffic, soon we will come with major or advanced issues influence for ranking drop.
If You Want Powerful Presence On Social Media We Can Help You Out There To Optimize Your Facebook Page. Check Out The SEO Packages To Get The Job Done As Per As Your Requirement.
Originally Published By W3era : https://www.w3era.com/blog/the-most-crucial-factors-that-will-influence-on-your-organic-traffic
Wednesday, 17 May 2017
Social Networking Sites are Winning over Brands & TV Ad
Great digital effects that are highlighting your brand, Digital world appears is finally bowed their heads in front top social networking site i.e. Google, Facebook and Twitter, the social networking sites are defeating the big brands and TV ad dollars. By the annual report of IAB’s, it is found that maximum growth of advertising is coming from the mobile. Digital Advertising is improving and in the US it is found that the growth of digital advertising is doubled. Advertisers are researching for the ways, where they can promote and generate excellent leads.
In Digital world people love electronic items they want to make their work easy, in early day’s people are not aware about how to utilize electronic items, for entertainment they watch television, movies and listening songs. Now the young generations are having many things for entertainment, the smart phones are taking the place of television and other items. The internet has removed the loneliness of a person, it becomes the friend, teacher, a place where people meet, platform for social gathering everything you will find on the internet. From the time of traditional marketing, our advertisers are the focus on crowd and traffic.
The advertisers analyze very well that a large number of people find in social networking site, they know well that their audience is found in social networking site, they gain wonderful traffic from the social networking sites. Now a day’s every individual is spending most of their time with cell phones. The mass of audience, ad formats of the brands promotion in which you can find the stories of the brand, the measurement capabilities that brands and digital marketing agencies are using to compare the performance of television and rise of mobile are all contributed to the digital activities by trapped legs.
The well known social networking sites Google, Facebook and Twitter are moving to attract the brand and television financial plan to their authority. The search engine l and represents an interactive timeline where it is clearly seen that all the brands are getting a great click through Google, Facebook, and Twitter.
As we know that social media is booming and becomes the great source for generating the traffic, it becomes the pillar of Internet Marketing services, by research it is found that approximately 1 million users are interacting every day in social networking sites like Facebook & Twitter etc. So advertisers are making these sites weapon to attack customers to gain traffic and more sales to their products and brands. To get more refine result, you just focus towards Facebook Ad, Twitter Ad and the Ad run by Google. Advertisers are very intelligently found the way for them to get the huge traffic and making their brands more popular.
Reference: Originally published by: https://www.w3era.com/blog/social-networking-sites-winning-brands-tv-ad.htm
If You Want Powerful Presence On Social Media We Can Help You Out There To Optimize Your Facebook Page. Check Out The SEO Services packages To Get The Job Done As Per As Your Requirement.
Monday, 15 May 2017
How To Get Free Business Listing On Google?
If you have a local business, it’s very important to have a local business listing on Google Local. Why Google Local?
Google Local is a special profile listing which distinguishes the local search and normal global search.
So, if a customer searches for ‘shoes in New York’, they will view a map-based listing of all the top local shoe store in New York with contact information and reviews.
Google Local is a special profile listing which distinguishes the local search and normal global search.
So, if a customer searches for ‘shoes in New York’, they will view a map-based listing of all the top local shoe store in New York with contact information and reviews.
A 100% optimized profile page on Google Local means you can add offers, coupons, and post comments on the reviews to increase the visibility of your profile easily and connect with potential local customers. As the number of customers grows, it will result in high search engine rankings also.
In this post, we will talk about the various steps to set up a Google Local Business Listing easily.
Want to see your local business listing in Google? We can help you creat / promot your Local business Listing for Google. Check out the monthly seo packages to get the job done as per as your requirement.
Step 1--> Visit business.google.com
It is a Google’s business-specific web portal where you can create a Google account or log into an existing one.
Step 2--> Search for your business name by name or address
If your listing is already present, you can claim the business listing easily.
If it is not present, you need to click on ‘No, these are not my businesses’ and then enter your own information.
Step 3--> Build Your Profile
You need to enter the information including address, phone number, and complete business name.
You can also add photos or other information like choose the categories to list your business, hours of operation, modes of payment, USP of the business, and link to your video profile related to your business.
Step 4--> Complete The Verification Process
Once finished, Google will ask for verification through the phone number or send a postcard.
If you verify your account using the phone number, Google considers it as a ‘trust vote’ and will start pushing ads easily.
Step 5--> Steps If You Do Not Have A Physical Address
If you do not have a physical address and serve your customers from a mobile address (very common for a hot-dog outlet), you need to edit your business listing.
To do this, you need to log into your Google business account and go to ‘edit info’, click on ‘address’ and then click on the box for ‘I deliver goods and services to my customers at their location’.
From there, you can enter the cities or the zip codes of your mobile business location. You can specify the list of cities and the zip codes for better profile visibility.
Step 6--> Profile Maintenance And Further Optimization
Once you have set-up the profile, you need to maintain the listing by adding news products/services, deals, and coupons to grab the attention of the customers.
You can also post customer video reviews. You need to respond to the reviews also at the same time. If there are any special events coming up related to your business, you can add these events along with the photos.
In a nutshell, you can follow the above steps and get a free business listing. However, to achieve top rankings on Google Local, you need to optimize your website also.
You need to build and link back your profile from popular search engine listing sites like Yelp.
You can encourage your customers to post reviews there. It helps to generate ‘trust vote’ from Google and enhance the ranking of your local business listing profile also.
Reference: Originally published by https://www.w3era.com/get-free-business-listing-google.htm
How W3ERA is helping clients achieve higher rankings through new and improved SEO tools
To give better service to his existing and present clientele, W3ERA - a blowming digital marketing company has revamped its digital SEO tools suite to match the changing algorithms of Google Panda and Penguin. As change is the only constant thing in the digital marketing, W3ERA strongly believes in applying ‘human’ approach to achieve rankings.
For this, they do not charge a huge sum of money from their clients. Also, they do not believe in spending huge on advertising.
They just ensure that site is ‘organically grown’ and ‘offline nurtured” through best/ethical SEO and Offline marketing practices.
So, they handpick only a few important SEO tools which can skyrocket the ranks of their present and existing clientele.
Fake Pagerank Checker is a special customized tool which verifies each page for real page ranks. It also indicates that if a particular displayed PR in taskbar is true or fake. To use this tool, you can enter over 100 URls and the results will be displayed in red or green color.
Bulk domain Authority Checker to check any web page’s authority (worth) in the eyes of search engine. As it is believe the more authority a webpage is having the more value it has.
Now, W3ERA strongly believes that Meta-data plays a very very important role in achieving search engine visibility and customer engagement. How can you write the best meta-data which can attract the search engine? With years of brainstorming from top digital marketing experts, W3ERA has finally come up with Meta-data checker.
You just need to enter the URL and you will instantly see meta title, description, and keywords.
In a nutshell, W3ERA is planning to roll out 8 to 10 more new and improved SEO tools in the coming months.
The company claims that it will bring revolution in the mid-level digital marketing segment as they are going to offer these researched tools for free.
W3ERA has a spectacular history in creative value and real-time search engine visibility/leads for their clients since a decade. They have over 400 clients and going at a rapid rate of acquiring more and more clients.
Reference: Originally published by https://www.w3era.com/
For this, they do not charge a huge sum of money from their clients. Also, they do not believe in spending huge on advertising.
They just ensure that site is ‘organically grown’ and ‘offline nurtured” through best/ethical SEO and Offline marketing practices.
So, they handpick only a few important SEO tools which can skyrocket the ranks of their present and existing clientele.
Fake Pagerank Checker is a special customized tool which verifies each page for real page ranks. It also indicates that if a particular displayed PR in taskbar is true or fake. To use this tool, you can enter over 100 URls and the results will be displayed in red or green color.
Bulk domain Authority Checker to check any web page’s authority (worth) in the eyes of search engine. As it is believe the more authority a webpage is having the more value it has.
Now, W3ERA strongly believes that Meta-data plays a very very important role in achieving search engine visibility and customer engagement. How can you write the best meta-data which can attract the search engine? With years of brainstorming from top digital marketing experts, W3ERA has finally come up with Meta-data checker.
You just need to enter the URL and you will instantly see meta title, description, and keywords.
In a nutshell, W3ERA is planning to roll out 8 to 10 more new and improved SEO tools in the coming months.
The company claims that it will bring revolution in the mid-level digital marketing segment as they are going to offer these researched tools for free.
W3ERA has a spectacular history in creative value and real-time search engine visibility/leads for their clients since a decade. They have over 400 clients and going at a rapid rate of acquiring more and more clients.
Reference: Originally published by https://www.w3era.com/
Wednesday, 10 May 2017
Are You Aware Of These 7 Ways to Increase Facebook Likes Without Spending a Dollar?
Everyone is aware that Facebook is considered as the #1 social networking site to engage with your targeted business audience and generate traffic/user curiosity.
If your business profile is thriving on Facebook, you will start seeing an exponential rise in the traffic numbers on your website and other digital touch-points (mobile app and other off-page profiles also).
Now the big question is - Are there ways to increase the Facebook Likes and profile visibility without spending a dollar? Is this possible?
Yes, it’s possible! If you follow these top 7 basic steps, your Facebook profile will start getting customer traction and digital footprints at the same time without spending a dollar for advertising.
1 - Add A Simple Facebook Widget On Your Site
If your business profile is thriving on Facebook, you will start seeing an exponential rise in the traffic numbers on your website and other digital touch-points (mobile app and other off-page profiles also).
Now the big question is - Are there ways to increase the Facebook Likes and profile visibility without spending a dollar? Is this possible?
Yes, it’s possible! If you follow these top 7 basic steps, your Facebook profile will start getting customer traction and digital footprints at the same time without spending a dollar for advertising.
1 - Add A Simple Facebook Widget On Your Site
- To begin with, you can add a simple Facebook widget on your site. If you are getting traffic on your site, the user will definitely visit your Facebook page through your web-site.
- It is very easy to add the widget. You can visit Facebook and take assistance from your web developer to get this done instantly.
2 - Build Your Profile Page
- Now, if users are aware of your Facebook page, you need to use the social networking to connect with the other individuals, your industry influencers, and related businesses/competitors.
If you don’t have one, You can make one here
- You can send a personalized note/like viral posts of other competitors to get noticed.
- While building your fan page, it is very important to fill all the sections of the Facebook profile like About section with rich and informative content/images/info-graphics as much as possible.
- You must post your business mission or product info-graphic on the background cover page also.
3 - Send An Introductory E-mail
- You have already got the attention of the targeted personal and business audience/competitors/influencers.
- It’s time to start your Facebook E-mail Marketing Campaign. You can create a simple introductory e-mail and send it to your e-mail list asking them to share your post or like your page.
- You can mention your existing viral posts in the e-mail to garner attraction and generate more likes.
- In the e-mail, you must introduce yourself and mention the purpose of the e-mail.
- If you have solid ‘names’ in your e-mail, you can first start by adding comments on their social media pages and then use them as a reference to appreciate that post again while sending the e-mail
- You need to remember that if you achieve a Like from a top social influencer, it is considered as one of the best ways to increase Facebook Likes on your profile page and posts.
4 - Check Buzzsumo For Competitor Posts/Build Relationship With The Competitors
- You have done a lot of hard-work and generated a good amount of Facebook Likes so far.
- However, your competitors will outweigh you with more interesting posts. As outreach is one part and knowing the type of viral content which is hot at this time is another, you must regularly check Buzzsumo and use the SEO keywords to find the competitor posts.
- You can take an extra step and share your competitor’s content and ask them to like/share your page. Why must you do that? Because global audience will love to get attached to a profile which respects the competitors.
- It is considered as a ‘trust vote’ and can create a positive business persona among the Facebook and online users. It will result in more likes and you will start seeing a consistent traffic flow on your FB profile page too.
5 - Create Awesome Viral Content
- Nothing can beat the traffic numbers and FB likes generated from an awesome viral content post!
- You must pay specific attention to the content quality. It must engage the audience with a personal tone and connect with them instantly. You must write genuine content and post images.
- Be honest and take notes if your competitors or fellow content marketers refuse to share your content because it is just not okay or plain bad!
6 - Timing Of Posting Submission On Facebook
- You are writing e-mails, reaching fans, influencers, writing viral content, and also earning likes from your competitor. However, is your post submission timing correct?
- You will be surprised to know that weekend postings receive more traction than weekly postings.
- So, submit your FB posts on Saturday and Sunday!
7 - Outreach Process And Boost A Viral Post
- You are doing everything right till now! You will start observing that the number of FB Likes have increased significantly.
- You have already optimized your fan profile page, made connections with a targeted audience, used e-mail marketing, convinced your competitors to like/share your page and also created and posted timely viral content. So, is that all?
- There is one last thing you must do. You must use the Pitchbox tool to find bloggers, publishers, and influencers.
- You can use the software functionality to customize the messaging and follow up with your influencers easily.
- It is very easy to refine the strategy and optimize the campaign for better efficiency.
Bonus Tip
- You can also use the Boost feature to boost few viral posts on FB and then use the outreach platform to show your potential to the bloggers/influencers.
- You can share a link by contributing your content on their blog.
- Due to the humongous traffic visits on their authority blog pages, you will be guaranteed of very high number of Facebook Likes on your profile page.
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